So, I’m not surprised that Electronic Arts decided to join the fun and released two games with built-in ads: Battlefield 2142 and Need for Speed: Carbon. But I’m still surprised at the total lack of market understanding which EA demonstrated with this launch. EA decided to get the best of both worlds – they’re charging a regular price for the game and make you watch their ads. It’s no wonder people become frustrated with this: usually it’s one or another: I can pay for the game; I also can support a developer of a free game by watching ads instead of paying cash. But I really don’t understand why do I have to do both?!
"Joystiq" (from which I’ve got the information) in two posts (post1 and post2) provides a transcript of the letter, which, as I understand, comes with the game. Here is the most interesting part from this letter:
IF YOU DO NOT WANT IGA TO COLLECT, USE, STORE OR TRANSMIT THE DATA DESCRIBED IN THIS SECTION, DO NOT INSTALL OR PLAY THE SOFTWARE ON ANY PLATFORM THAT IS USED TO CONNECT TO THE INTERNET.
Basically, love it – or leave it. I am speechless…
I hope that EA will listen to the voice of the gamers and will reconsider its policy. Basically, it has to do a very simple thing: let the users choose, whether they want a free game (or, at least, deeply discounted) with ads, or a fully priced one – but with no ads.
Technorati tags: ea, Games, Advertising, adware